Marketing has shifted from a one way broadcast to a multipoint conversation. And that conversation is being driven by friends, family and even strangers. How is this happening? One word: reviews! Look around and see how many of your family and friends are making decisions based on reviews: restaurants, repairs, doctors, dentists, and the list […]

Local businesses are seeing more competition for customers, clients, and patients than ever before.  A recent Small Business Administration study reports that local businesses are seeing the largest increase in years. Since 1990, large corporations have eliminated 4 million jobs and local businesses have added 8 million new jobs. The number of local businesses has […]